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Introduction to Efficient Consumer Response (ECR)

 

The What - Introducing key performance indicators

 

The How - Introducing three levels of capability assessment

 

Using the entry level capability assessment

 

Using the Intermediate level capability assessment

 

Using the standard capability assessment

 

Using the scorecard jointly with your trading partner

 

Benchmarking and reporting

 

Create your own customised scorecard

 

Site Manager's roles and responsibilities

 

Using the entry level capability assessment

Introduction

The aim of this scorecard is to provide an objective assessment of how well businesses are working together in the total supply chain.

Please remember that the point of scorecarding is to provide a framework for action, completion of the scorecard is not enough on its own! However, by completing the scorecard, it should help guide you towards key areas for development, thus giving you a solid base from which to progress. The scorecard should also help to develop your relationship with a trading partner(s), providing better understanding of each other's businesses and identify future opportunities for closer working together.

The scorecard is divided into three sections, with a number of questions under each heading:

  1. Readiness
  2. Consumer Focus
  3. Operations

Who Should Complete it?

The scorecard is not just about the relationship between supplier and retailer. It is intended to cover relationships between trading partners throughout the total supply chain.

You need only answer the questions that apply to your company (R)retailer, (W)wholesaler, (C)cash & carry, (M)manufacturer/supplier, (RM)raw material supplier, (P)packaging supplier, (T) transportation company.

Past experience shows that the greater the level of collaboration in completing the scorecard, the more realistic and actionable the end results. Some questions in this scorecard are generic in nature, or internally focused. Others will relate directly to the way you conduct business with a trading partner.

To get as true an assessment as possible, try to ensure you have representatives from as many relevant functions of the business as possible, but as a minimum from the commercial and supply chain teams. You may also find it useful to nominate a scorecard champion from within your business. When we use the word "you", we are referring to either your company or the area of your business that you are answering the scorecard on.

How to Use it

It is designed with simplicity in mind, and should not take longer than one hour to complete. Just answer the questions in the scorecard with the most appropriate code - Red, Amber, or Green. Broadly:

  • red means "not doing this" or "No"
  • amber means "doing this to some extent" or "a little"
  • green means "doing this" or "yes"

Each question has a "evidence" section at the end. This should be used, where relevant, to help clarify your answer with further comments, examples or detail.

Please stick to the following rules:

  • Be honest, be open, be conservative (mark down not up!);
  • The term "trading partner" relates to any company up or down the supply chain that you have a relationship with
  • Each question you complete is designed to lead to a direct action, and is open to challenge from either trading partner;
  • It is strongly recommended that the scorecard be completed regularly, ideally every six months, to allow for continuous assessment and improvement.

Acknowledgment

We wish to acknowledge the valuable contribution of Sainsbury's to the development of the entry level scorecard.