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Demand Pilots: the
best way to tailor ECR concepts to the specific
needs and capabilities of the two trading
partners - you can't learn to swim if you
don't get in the water. |
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Assortments Rationalization:
often leads to big improvements in shopper
satisfaction and excellent business result. |
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Optimized Promotions:
frequently improve promotion effectiveness,
including process efficiency and reduced response
times |
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New Product Introductions:
the most difficult area for "working
together" efforts - but big "wins"
when barriers are overcome. |
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Immediate and direct impact
on consumer and shopper satisfaction, yielding
increased sales and market share for trading
partners. |
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Can lead to dramatic changes
in the way companies work together to serve
shoppers and consumer more effectively. |
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Many efforts in the past
resulted in good plans, but failed to deliver
bottom line results or long term relationships,
with too much talk and too little action. |
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Thus, it can be difficult
to get started but when approached correctly,
delivers big benefits to both companies. |
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