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This Improvement Concept focuses on :
- understanding the role of the category within
the retailer or manufacturer's portfolio;
- ensuring the assortment reflects the retailer
and manufacturer strategy,
- eliminating poorly performing Stock Keeping
Units (SKUs),
- improving the shelf presentation of each category
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While
retailers and manufacturers can do much to optimize
their assortment alone, true assortment optimization
often requires a free flow of information between
trading partners.
Joint assortment management
may be of higher importance within complex categories.
The scorecard asks companies
to consider both their internal and joint processes.
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