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Guide to ECR concepts

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DEMAND MANAGEMENT
Demand Strategy & Capabilities
Collaborative Shopper Value Creation
 Optimize Assortments  Optimize Promotions  Optimize New Product Introductions
ENABLERS
Common Identification Standards Use of Electronic Message Standards
Global Data Synchronization  Trading Partner Performance Measurement
SUPPLY MANAGEMENT
Supply Strategy & Capabilities
 Responsive Supply   Integrated Demand Driven Supply Operational
Excellence
INTEGRATORS
Collaborative Planning and Forecasting
 Cost/Profit and Value Measurement